The visionary force behind Anicha Consultancy
The visionary force behind Anicha Consultancy is Yasemin Oruc, MSc. MBA. She is a proud graduate of Hotelschool The Hague and holds a MSc. MBA title from the Amsterdam Business School – University of Amsterdam where she graduated in excellence on her thesis about consumer branding.
She is supported by a variety of talented professionals excelling in various areas, whether it is workshop facilitation, content creation, or visual expertise.



A Visionary Leader & Champion of Balance
A Trailblazer in Hospitality Innovation
With a career spanning more than 25 years in the international (luxury) hospitality industry, Yasemin’s journey is marked by a relentless pursuit of transformative change. Her leadership has paved the way for reimagining how human interactions intertwine through the essence of hospitality.
Catalyzing Change Through Insightful Vision
Yasemin’s expertise lies not just in envisioning possibilities but in making them a reality. Her strategic foresight and unwavering dedication empower organizations and individuals to embrace change and drive meaningful impact. Is it for transformation in existing business concepts, her years of consultancy experience are here to guide you, is it to organize engaging workshops that share content that lasts, her didactical degree and expertise provide great context.


Inspiring Authenticity and Excellence
In Yasemin Oruc, you willl find a dedicated professional who embodies the fusion of passion, expertise, and a relentless commitment to redefining hospitality experiences. Also, beyond the boardroom, you meet a person who thrives on the harmony of life’s varied experiences—an advocate of balance, a culinary artist, a keep-fit enthusiast, and, above all, a devoted family person.
At the heart of Yasemin’s approach is an unwavering commitment to authenticity and excellence. Her guiding philosophy centers on nurturing genuine connections and crafting experiences that leave indelible impressions. Is it for concept innovation, her (in)ternational pre-opening luxury hospitality experience is of great value. Is it to refine a current business approach her academic knowledge provides great foundation to make it happen.
Fun Facts & Favorites

Yasemin found a delightful fusion of her passion for the sun and sea in her latest hobby: Kite Surfing. The ideal opportunity to ‘let go and go with the actual flow’.
Yasemin embraces RAK’s, Random Acts of Kindness. She truly enjoys sharing her positive and mindful life spirit. Get ready to be treated on a random coffee, or a dry bike saddle after a rain shower.
Meeting the Dalai Lama in person during her tenure at The Mark, Mandarin Oriental New York was a profound moment, illuminating the significance of balance and stakeholder management. It remains one of her cherished experiences.
Since 2014, Yasemin proudly wears two hats at Hotelschool The Hague: as an esteemed alumna and as a dedicated Senior Lecturer in Hospitality Marketing and Research Fellow City Hospitality. For her, it is not merely a job; it’s a platform to fuel her passion for nurturing opportunities and empowering others to shine.
